Research
Original data, benchmark reports, and AI visibility research across industries.
How Many People Use ChatGPT Instead of Google? The 2026 Numbers
The latest data on how many people now use ChatGPT, Perplexity, and AI search instead of Google — and what it means for every business in 2026.
What Happens When Your Business Isn't in AI Search Results
The real cost of being invisible to ChatGPT, Gemini, and Perplexity — with data from 380+ business audits across 40 countries.
Is AEO Worth It for Small Businesses? An Honest ROI Breakdown
A data-driven analysis of whether Answer Engine Optimization delivers real ROI for small and local businesses in 2026.
We Tested 15 European Clinics Across 375 AI Queries — Here's Who AI Recommends
Original research: we audited 15 aesthetic and dental clinics across 13 European cities on ChatGPT, Gemini, Claude, and Perplexity. The average AEO Score was just 33 out of 100.
Content Freshness Signals: Why AI Answer Engines Favor Updated Service Business Pages
AI answer engines prioritize fresh, recently updated content when recommending local businesses. Learn how to build an update strategy that keeps your practice visible in AI search.
Why AI Assistants Recommend Businesses with Strong Social Proof
AI answer engines weigh reviews, media mentions, and community discussions when making recommendations. Learn how social proof drives AI visibility.
Why Multilingual Websites Win More AI Citations for Local Service Businesses
AI assistants serve users in their native language and strongly prefer citing sources that match. Multilingual local business websites get recommended in markets that English-only competitors miss.
Why AI Assistants Trust Some Local Businesses Over Others
AI assistants don't recommend businesses randomly. They evaluate trust signals embedded across the web. Here's what builds and destroys AI trust for local service businesses.
How AI Answer Engines Choose Which Local Businesses to Recommend
AI assistants don't rank websites -- they recommend businesses. Understanding how ChatGPT, Gemini, and Perplexity choose who to cite is the key to getting your service business into AI-generated answers.
Why AI Assistants Recommend Some Service Categories Over Others
AI assistants don't treat every service category equally. Learn what determines whether AI names your business or gives generic advice.
Your Website vs Directory Listings: What AI Trusts More
AI assistants weigh your website and directory listings differently. Learn which signals matter most and how to optimize both for AI recommendations.
How Review Aggregation Pages Power AI Recommendations for Service Businesses
Centralized review hubs that consolidate client ratings, testimonials, and feedback are among the most cited content types by AI assistants. Here is how to build yours.